We at Braemar Charitable Trust were delighted to learn of Michelle's New Years Day Honor-NZ Order of Merit for services to the community. Michelle and the team at Metro Marketing have assisted us with Marketing and Communications advice over the last 3 years- guidance which has reflected Michelle's deep involvement in the community sector. We are very fortunate to have been able to learn from and tap into Michelle's vast experience and knowledge to help us articulate our charitable strategy. Congratulations Michelle and thank you for your contribution to our communities. Below is Michelle's citation:
"Michelle Crook has led numerous charitable projects in the Bay of Plenty region.
Mrs Crook led a fundraising drive in 2014 and raised $100,000 to create a Gallipoli Exhibition in Tauranga that drew more than 13,000 visitors. She led the raising of $15,000 for New Zealand’s first beach mat for wheelchair access at Mount Maunganui beach in 2017. She organised several ‘Colour Dash’ run events that raised $75,000 for Ronald McDonald House in Auckland. She funded and mentored the establishment of Step Changers in 2016, a charity that assists New Zealand companies to improve their Corporate Social Responsibility programmes. She was Trustee and Secretary for the Papamoa Community Surf Rescue Base Trust, helping raise more than $4 million for its new surf club facilities. She was previously Chairperson of Creative Bay of Plenty, leading the organisation during the creation and adoption of Toi Moana, the region’s Arts & Culture Strategy. She was previously Chairperson of Breast Cancer Support Services Tauranga Trust, during which time she established the 200 Club which raised funds to support those recently diagnosed. Mrs Crook is a past Trustee of Whare Manaakitia Trust, has fundraised for Alzheimers Tauranga/Western Bay of Plenty, and is currently Project Lead (New Build) for Takitimu House, Tauranga Moana Men’s Night Shelter Trust".